Social housing market intelligence
The work is won long before the tender.
In social housing, the supplier who already knows the landlord wins. PREEMPT tells you which landlords are worth that investment — and gives you a reason to be in the room years before anything goes out to tender.
What PREEMPT holds
How the decision actually gets made
Four questions decide where your commercial effort goes. PREEMPT answers all four.
Step 1
Who actually matters in my region?
1,115
Housing Associations, Local Authorities & ALMOs
Offices, group structures and stock patterns show where the real market sits, not just where the head office is registered.
Step 2
Do they have a problem I can solve?
32.9%
of stock below EPC C
EPC is one signal in a wider picture. PREEMPT combines retrofit indicators, stock patterns, tenure mix and area context so you can focus on landlords whose problems fit what you sell.
Step 3
Who do I actually talk to?
30,000+
researched contacts, including 12,000+ verified primary contacts
The right person to speak to is not always the most senior. PREEMPT helps your team find the people connected to the work, so outreach starts with the relevant function instead of the switchboard.
Step 4
Which contracts create the opening?
2,343
contracts and frameworks ending in the next 12 months
PREEMPT tracks incumbents, routes and expiry timing, so teams can spot where a contract position may become vulnerable before the notice appears.
The outcome
Then the tender publishes — and you’re not a stranger.
That is the commercial point of PREEMPT. It helps teams decide who is worth knowing before procurement starts, and gives them practical reasons to begin the conversation years early.
Why teams stay with it
Built around repeatable commercial workflows, not one-off data curiosity.
The strongest parts of PREEMPT are the ones that help teams act: target regions, qualify landlords, find decision-makers, and work out when a contract position is vulnerable.
Targeting
Regions that are worth the trip.
Rank a patch by stock, tenure and organisation type before anyone books a train.
Contacts
Relevant contacts, checked and sourced.
Verified primary contacts are re-checked at least every 12 months, with source evidence recorded. Additional researched contacts support wider account mapping.
Contracts
Expiry visibility before the scramble starts.
Who holds it, when it ends, which route it follows, and how the incumbent ranks.
Not a tender portal
A tender feed tells you something exists. PREEMPT tells you what to do about it eighteen months earlier.
Approach one
Generic tender portals
Broad, noisy and usually too late. You find out when procurement has already started and the incumbent relationship is already in place. Responding cold is how suppliers lose.
Approach two
PREEMPT
Everything in PREEMPT is social housing, so what surfaces is relevant by default. Landlord fit, contract timing and the people involved, so you can build the relationship before the formal process appears.
PREEMPT does not just show you that a tender exists. It shows you that a contract ends in fourteen months, who holds it now, and which procurement route it will follow.
Common questions
Is PREEMPT a tender portal?
No. A tender portal tells you a tender has been published, which is usually too late to influence. PREEMPT is social housing procurement intelligence: it shows which landlords fit your offer, who holds their current contracts, when those contracts end, and who to speak to in the meantime.
How are the contacts verified?
PREEMPT holds 12,000+ verified primary contacts: decision-makers and people responsible for key parts of each organisation. Primary contacts are reviewed by our research team at least every 12 months. A listing on the landlord’s own website stands on its own; weaker sources need corroboration from two recent sources. An abandoned LinkedIn profile does not count.
Who is PREEMPT for?
Commercial teams at suppliers and manufacturers selling into GB social housing: heating and renewables, controls, insulation and fabric, windows and doors, ventilation, repairs and maintenance, compliance, and retrofit delivery. Typically sales directors, business development leads, regional sales managers, specification managers and market insight leads.
Do you use scraped or purchased email data?
No. An email address appears in PREEMPT only where it has been published in a public source and checked by hand. We do not buy contact data and we do not scrape it from other providers. That matters commercially as well as ethically: when you run outreach you are the data controller for the list you use, so a bought-in scraped list makes its problems yours.
What does PREEMPT cost?
PREEMPT is an annual subscription on a rolling contract, scoped to what each client needs: the data modules that bear on what you sell, the criteria that decide what counts as an opportunity in your business, the sales regions your team works to, and training for the people who will use it. Because those differ from one client to the next there is no tier list — we scope it and quote once. Most new subscriptions sit in the same broad range as comparable market-intelligence platforms, but the final quote depends on scope.
PREEMPT public preview
Start with a landlord you want to win.
Search for a landlord to see how PREEMPT maps the organisation: type, geography, stock scale and group structure. The full platform adds the commercial layer: relevant people, supplier history, contract timing and account evidence.
Priced around your business
See what PREEMPT holds on the landlords in your patch.
An annual subscription, because the work that wins contracts happens between tenders.